As the Americans say, "behind every great man, there is a great woman". One can agree or not, or - have a completely different take on the subject, focusing on what women achieve on their own. In global politics and business, the highest positions are more and more often given to the beautiful sex. For the whole year, Polish social discourse allowed us to observe the power of a woman's voice.
The topic, seemingly far off from what we do every day, have a bearing on the quality and the direction of changes of the communication. This is why Publicon summed up the year 2016 as a year of women. And why most of the material we put in this work came from women. Not all of them, though - despite the ladies outnumbering men in our team, they believe that the world of communication would simply be incomplete without men.