The Mobile Vikings prepaid offer fits perfectly in the need of freedom that new generation of customers is looking for. We do not sign a contract and we do not pay a fixed fee. We get unlimited services and a high data transfer, which allows us to keep up with everything that is happening around us. For few days now, the media emit new spots prepared by us for the Mobile Vikings. The advertising campaign is directed primarily to the Millennials generation, twenty- and thirty-something people who value freedom and no limits. That kind of approach to life has become the theme of the campaign for us.
You can see campaign ad here:
Publicon was responsible for the creative strategy and media buying. Over the next few weeks there will be the opportunity to see and hear operator’s commercials in the national television and radio stations. Additionally, in the largest Polish cities there will be large-format advertising and additional activities - competitions and events.