On November 13th, 2019, at Art_Inkubator in Łódź, we gathered leading Polish YouTubers, business and media representatives, experts from various fields, as well as
universities, start-ups, entrepreneurs and artists. As Publicon, we had the opportunity to organize a comprehensive event in Łódź, for Łódź and about Łódź. Where did the idea come from? The festival was born primarily out of sentiment for the city with which we have been associated as an agency for years – a city that combines many contrasts. Postindustrial, full of factories, green surroundings, dynamically developing technology industry, business and education. A city which is open to young people and investors from all over the world, and at the same time full of great passion for art, outstanding design and avant-garde. Łódź can attract, but sometimes it also repels, causing conflicting emotions. Dissonance. That’s why we took into consideration all associations related to Łódź in order to cross the threshold of conventions, in line with how(...)
Steve Jobs taught business to “think differently.” For those who believe in this, we create “Zawartości” – a conference format that brings together people unrelated to our industry. We invite philosophers, psychologists, sociologists, anthropologists, media experts, and many other experts from various fields. They may not always speak the language of the creative industry, but they talk about things directly relevant to us. The best projects often arise at the intersection of different experiences.
We organize “Zawartości” in collaboration with SWPS University in Wrocław. We share a common understanding of the conference’s goal – a return to genuine, in-depth conversation. All innovation theorists say that the best things emerge at intersections. People, companies, businesses, ideas. So, we took the initiative to mix people – engineers with designers, the creative industry with business, street musicians with lawyers, employers with employees. Sometimes, we don’t kno(...)
At the end of 2018, we decided to develop our first joint publication. This practical guide was not intended to be an academic textbook, but a synthetically collected knowledge from various fields that we deal with when implementing numerous projects.