Thanks to this project, young players had the opportunity to develop their skills, meet new people with similar interests and experience the real atmosphere of professional games. Moreover, the aim of the project was to create a communication bridge between students and their parents and teachers and to present a number of benefits that result from these interests.

ACER Predator Games is the main and specially designed product brand repositioning tool for ACER Predator gamers: https://www.acer.com/pl-pl/predator Players competed in four games: League of Legends, Fortnite, Rocket League and chess. The final of the event was streamed on the Predator Games website, on YouTube and on the Twitch platform, and Polsat Games viewers could watch the competition in one of the games live. In addition, the largest Polish TV station dealing with gaming broadcasts behind-the-scenes materials and interviews with participants.

The event’s partners included: the Ministry of Education and Science, the Ministry of Culture and Tourism, GovTech Polska, the Center for the Development of Creative Industries and SPIDOR.

Agency's scope of work:

• preparation of a communication strategy,
• media relations, including obtaining the broadcast of the final tournament on Polsat Games TV
• taking care of journalists during the press conference and the final,
• personal branding of project leaders
• positioning in the media and preparing content for LinkedIn’s own channels,
• preparation of a social media strategy,
• preparing graphic designs,
• identifying potential ambassadors and cooperation partners.

Effects:

• There were 770 media releases about Predator Games. Their total equivalent
• was placed at PLN 1,889,747. The messages reached a total of 4,692,931 users,
• and their reach was 201,044,476,
• on all channels in total, the final broadcast was viewed 3,327,000 times,
• and on Polsat Games TV it was watched by over 25,000 people. viewers,
• messages appeared in media with a diverse profile: marketing, parenting,
• technological or nationwide,
• Examples of titles: Sports Facts, Education Zone, Eska, Mamadu, Marketing przy Kawie, 
• TVP Info, Polskie Radio Czwórka, DGP, TVP Sport,
• creation of a communication bridge between Acer and VULCAN (finally, VULCAN became the educational partner of the project).