and they can often replace dozens of words and complex sentences. We used a multitude of gestures to create branding that reflects the spirit of the commune, while referring to its history. Prusice is an open and inclusive commune – that’s what we wanted to show in the sign. ✋
In the branding, we used the hand motif, which comes from the city’s coat of arms adopted in 2006. This is a historical reference to the strict law that prevailed in ancient Prussia.
Around this element, we have built a (semi-)open visual identification system that lives, evolves and finds various applications, while remaining consistent within the framework we define. Prusice is still a functioning commune, but the strict law symbolized in heraldry has now gained new contexts and functions. The hand, its various versions and arrangements, produce different meanings that we can use in communication with particular reference groups, to mark institutions, initiatives, events and places.
Prusice is a commune that extends a helping hand to its inhabitants, welcomes entrepreneurs and investors with openness and is hospitable to tourists ?. All of these (and many more) attributes Prusice can now communicate without words. This is a place for which inclusiveness and openness to everyone are important. A commune that does not exclude is an important aspect that we can symbolically emphasize and even flash with a new signet ring.