Public Relations
LG Energy Solution
Goals and challenges (brief description of the brand):
- LG Energy Solution Wrocław is the largest European and world-leading manufacturer of
lithium-ion batteries for the automotive industry. In Biskupice Podgórne (Kobierzyce
commune), the company produces all battery components, up to the product ready for installation in the car. - The main challenges of the project were implementing the client’s recruitment KPIs (for the positions of Technician, Operator, Engineer) and building a positive employer image/brand in the region.
Strategy elements:
- During workshops with the client and subsequent iterations of the project (in weekly sprints), we developed and implemented a comprehensive communication strategy, media plan [multi-channel, micro-targeted online campaign, among others. GDN, programmatic, content marketing, social media (facebook, instagram, linkedin) and targeted offline activities: OOH, posters, activities in public transport and communication hubs in Lower Silesia, etc.) and several sets of dedicated creations (evaluated and changed to keep the attention of the target group).
- We focused on precise targeting of tools and messages (geographically, psychographically). In the narrative layer of activities, we focused on exploring the theme of the company/job of the future – an employer who creates a better tomorrow in the perspective of individual careers and professional development of candidates, but at the same time builds a better future (responsible and innovative) for the next generations, for each of us.
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