We started with a workshop involving the Mayor of the city and employees responsible for communication and promotion of the municipality. We developed a new strategy. According to it, Wschowa is a city that doesn’t pretend to be anything it’s not. It doesn’t aspire to be another Wrocław or Zielona Góra. It aims to be an authentic and self-aware brand. One that, on the one hand, emphasizes its rich, centuries-old history. On the other hand, it is open to modernity. Based on this, we have prepared a new Visual Identity System for Wschowa.
The symbol, a minimalist city name, was created based on its coat of arms – a silver Jagiellonian cross on a blue background with two silver rings positioned between its arms. In the construction of this simple and minimalist symbol, the cross became the letter ‘H,’ symbolically separating two types of fonts. The serif font is a reference to the multifaceted history of the royal city. The sans-serif font is a symbol of modernity and the challenges facing Wschowa today. The new symbol is supported by two complementary slogans: ‘Be Yourself. Right Here.’ reflects the aspirations and motivations of the city’s residents. Wise and conscious individuals who in Wschowa can be themselves, live at a high level, and pursue their own ambitions. Right here.