Sales of the first compendium of knowledge about sports marketing and sponsorship has started. “Think Big. How to introduce sports marketing, sponsorship and the sports market into new times” is a combination of the points of view of specialists from the communication, business and sports industries.

– At Publicon Sport, we understand that sports marketing is a great platform for building brands and creating business relationships. Sport supports business, and we know how to do it. Together with our partners, we decided to write a book that would combine the perspectives of practitioners from the world of sports, business and the communication industry in order to build standards of sports marketing and sponsorship. It is a real compendium of knowledge for companies, sports practitioners, decision-makers and everyone who wants to understand the changes taking place in 21st century sports – admits Szymon Sikorski, CEO of Publicon Sport.

It is a comprehensive publication combining key aspects: good practices in sponsoring, sports-business relations, obtaining financing, investing in local clubs, branding and aspects related to teamwear. This publication offers a useful format of interviews, case studies, checklists and useful links. It also provides practical advice for brands, communications experts, athletes and organizations to help them understand and leverage these key elements of operating successfully in the worlds of sport and business.

“Think Big” provides all the necessary tools for companies striving to create their image through sport and exposure in competition arenas. The book is a valuable support that helps sports people integrate with the business world. It is also a source of knowledge about changes taking place in the dynamic world of sports in the 21st century.

The following people share their knowledge here: Agata Pniewska (Executive Director of Sponsorship at ORLEN S.A.), Michał Czechowicz (Director of Sports Marketing and Teamwear Collection at 4F), Krzysztof Maj (member of the management board of the Lower Silesian Voivodeship), Mikołaj Sokół (F1 expert and author of the most popular book about the queen of motorsport in Poland), Zuzanna Walczak (EA Sports FC Football Partnerships Manager) and Kajetan Maćkowiak (owner of the Gwardia Wrocław volleyball team).

Reach for the first publication that brings together the views of such a wide group of specialists: www.publiconsport.pl/thinkbig

Every year we are listed in important industry rankings, which is an appreciation of our hard work and proof that we are constantly growing. In the latest Press PR Check ranking, we were ranked 9th in the Fee Income ranking and 12th in terms of revenue.

We would like to thank our clients, partners and employees – this is our common success. We are gaining momentum and preparing for the next challenges!

We encourage you to read the entire report: https://www.press.pl/…/artykul/73520,ranking_-pr-check…

PKP Intercity is the largest railway operator, thanks to which we can reach any tourist destination not only in Poland, but also throughout Europe. Every day, 400 modern trains hit the road, ensuring comfortable travel. Now PKP Intercity is joining our clients, and our task will be comprehensive social media marketing services.

Visit the PKP Intercity Facebook profile now and follow it up to date!

How do people evaluate the city they are going to move to? They take into account issues such as work, living costs, housing and access to greenery. With reference to these, we looked at various aspects of living in Wałbrzych when preparing a report inaugurating the promotional campaign of this region.

We prepared the publication in cooperation with Miasto2077 / Green is Good. We analyzed aspects such as best place to live: work, living costs, availability of greenery, housing – everything that determines quality of life on a daily basis. We used a wide list of available databases. We supported the quantitative part of the report with in-depth individual interviews with people who moved to Wałbrzych in recent years.

The main claim of the campaign is “Wałbrzych – a city with a view.” Through our activities, we want to show that this region provides excellent conditions for living, working and investing.

Brand rebranding is always a rebirth and the beginning of something new, special and unique. Our task was to emphasize the uniqueness, timelessness and functionality of the facility’s architecture, which is a perfect metaphor for the effective and maximum efficiency-oriented offer of the Uzdrowisko Ustroń Spa.

It is the largest spa complex in Europe and a place where you can truly feel the power of nature. As statistics show, most Poles choose mountain towns in search of deep relaxation. A stay at the spa is the perfect complement to true rest and regeneration.

When coming to this place, guests want health, rest and nature. The logos and sub-brands we have created are intended to emphasize these values. They refer to the most recognizable buildings of the resort and emphasize the main features of the brand.

You can read more about the project on our Behance profile.